“Great creative is the key component of any successful Out-Of-Home advertising campaign. SIMPLICITY in design will always make for a better Out-Of-Home visual experience.”
Working directly with our identity and branding team, CDT’s clients and partners are ensured that their vision/concepts tell their story, are creative and are always a compelling visual experience.
Unlike other Out Of Home (OOH) advertising and marketing organizations, CDT has always had an “IN HOUSE” full Creative Department. CDT’s design team is comprised of highly skilled individuals from diverse and experienced backgrounds, who have unparalleled experience across multiple disciplines including Visual, Graphic, Web, Multimedia, Interactive and illustrative design.
Design Guidelines for Out-Of-Home Creative:
Always focus in on one key message or idea
Keep your copy short and to the point (Less words and shorter words are more memorable and impactful) with the goal being viewer comprehension and retention. More is not better.
Font Size and Style is important to consider when designing creative for a specific medium. Always consider your audience. The viewing distance and the amount of time an individual is exposed to the creative are critical elements to remember when designing various Out-Of-Home advertising products.
When designing creative consider a combination of bold colours and/or high contrast elements to help highlight critical information of the creative.